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Exploring the Rise of Fandom in Contemporary Consumer Culture (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Exploring the Rise of Fandom in Contemporary Consumer Culture (Advances in Marketing, Customer Relationship Management, and E-services)
Author: Cheng Lu Wang
ISBN: 9781522532200

AuthorCheng Lu Wang

PublisherIGI Global

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Book Details

Author(s)Cheng Lu Wang

PublisherIGI Global

ISBN / ASIN152253220X

ISBN-139781522532200

MarketplaceUnited States 🇺🇸

Exploring the Rise of Fandom in Contemporary Consumer Culture (Advances in Marketing, Customer Relationship Management, and E-services)

Book Details

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