Owning a GREAT Business: Seven organizing principles so yours is one of them

How to drive top-line success with customers while growing the bottom-line through improved business cash flow.

In Owning a Great Business, Lorin Young draws on his success as both a corporate and small business leader to reveal why winning in the game of business is hard for businesses of all sizes. You will gain valuable information on how you can create a principle driven winning business formula by pairing the 6 P’s of marketing (product, price, promotion, place, packaging, and people) with the 5 Ws + H (who, what, when, where, why ,and how) information-organization formula. When used together, both formulas offer a proven approach for success despite the state of the economy.

If your goal is to attract new customers the easy-to-follow seven principles (7-P) framework and thought provoking decision models will help your business thrive. Your new insights will lead you to make more effective decisions based on your customers’ needs and wants. As a result, your business will achieve higher levels of success by pinpointing more easily the errors that are holding you back from rapidly moving into the category of becoming a great business.

Don’t settle for good. Be GREAT.