Automotive Social Business 2.0: How to Captivate Your Customers, Sell More Cars and Be Generally Remarkable on Social Media

We are in the greatest consumer revolution of our lifetime. As the automotive industry climbs its way back from the Great Recession, and confronts disruptive competition, we’re witnessing car shoppers and buyers shifting in their decision process. 95% of car purchases begin on the Internet. (Google Consumer Study). Consumers speak to each other using social media and dealers must participate in those conversations to be relevant and authoritative. To remain competitive, today’s retailers must reach customers where they are and that’s social media. This revised and refreshed 2.0 edition is ready to help you become an automotive social business!