The Voice of the Customer for Product Development allows product teams to effectively capture and use customer requirements. Developed by product development veterans, this guide includes a vast collection of process maps, tools and interactive templates with examples and step-by-step instructions. With this guide at your disposal, you will be equipped to immediately start unveiling important stated and unstated customer requirements and transform them into high-impact products. Benefits of this 256-page, full-color book include: - It's a step-by-step "how-to" guide. It provides all the processes, tools and templates that you need to plan and execute a requirements gathering program from beginning to end - even in chaotic environments. - It helps you focus your effort on creating superior customer value. - It's been field-tested and continuously improved over many years with actual product teams to ensure effectiveness and immediate applicability in the real world!