The Voice of the Customer in Product Development (4th Edition)

The Voice of the Customer for Product Development allows product teams to effectively capture and use customer requirements. Developed by product development veterans, this guide includes a vast collection of process maps, tools and interactive templates with examples and step-by-step instructions. With this guide at your disposal, you will be equipped to immediately start unveiling important stated and unstated customer requirements and transform them into high-impact products. Benefits of this 256-page, full-color book include: - It's a step-by-step "how-to" guide. It provides all the processes, tools and templates that you need to plan and execute a requirements gathering program from beginning to end - even in chaotic environments. - It helps you focus your effort on creating superior customer value. - It's been field-tested and continuously improved over many years with actual product teams to ensure effectiveness and immediate applicability in the real world!