Evaluating Commercial Bank Performance: A Guide to Financial Analysis

Contents: Foreward; Preface; Getting Started; Drawing the Finish Line; Training for Success; Making It Work in the Branch; Gearing Up for Outside Calling; Recognition and Reward--the Key to Long-Term Success; Measuring Success; Putting It All Together. This contains step-by-step action plans to develop customer-centered sales philosophy, including training programs and incentives. Charts/graphs.