Secrets to High Ticket Selling (PSI Successful Business Library)

The escalating costs of making a sale have made direct sales of low-cost items virtually obsolete in today's marketplace. Yet most selling techniques still revolve around concepts developed in the 1930s, when person-to-person sales of low-ticket items were the norm. The Secrets of High Ticket Selling by Hal Slater uses contemporary psychological research to teach you how to understand the behavior of your buyers to improve your unique sales process, leaving you with more control over your sales process and its outcomes.

The Secrets of High Ticket Selling describes advanced negotiating skills, language patterns, and gestures that enhance a buyer's excitement. You will also learn methods for picking up on a prospect's objections and doubts early in the sale and heading them off. This book stresses that the quality of the sale is far more important than the number of prospects you pitch, and that in today's high ticket market you must work smarter, not harder.

If you have a proven sales method, trying to change your process will not bring results. The Secrets of High Ticket Selling instead teaches you to build on your success by studying the dynamics of the sales transaction to discover areas for improvement. Once you have identified the steps in your process to be refined, you will have a better understanding of your own sales psychology and the needs of your target market.