An inviting exploration of biotechnology, carefully blending science, consumer applications, regulatory information, and social issues. • Provides analytical strategies necessary for making informed decisions about various uses of biotechnology. • Provides rare view into the interconnected world of research, government policy, regulatory processes, and developing new technologies. • Integrates cell biology with observable organismal phenomena and technological applications. • Presents balanced examination of biotechnology in medicine, agriculture, food, and industry. • Clarifies regulatory processes governing the introduction of new biotechnology products into the marketplace. • Prepares students to be informed consumers of biotechnology products and policies.