Targeting the New Professional Woman

This book describes the unique charcteristics of this market and outlines successful sales and marketing strategies specifically designed to target working women effectively. Using both marketing successes and failures as examples, the author clearly outlines what works and what doesn't when it comes to marketing to the modern woman. Topics include: extensive demographic data; customer service and its importance to women; how women make purchasing decisions; elements of successful marketing and ad campaigns; purchasing patterns for numerous products.