Spend Less-Sell More: 13 Simple Steps You Can Take Right Now to Grow Your Business

Spend Less-Sell More is a 13-step, practical guide that demonstrates how a company can increase sales without increasing expenditures by using a managed process of programmed marketing and management techniques. Nuts and bolts techniques for the "hands-on" manager; specific case examples, using graphs, charts and illustrations; step-by-step approach to the business development process; provides useful steps that utilize existing resources for increasing sales.