Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management)
Book Details
Author(s)
Robert B. Woodruff, Sarah F. Gardial
Publisher
Wiley
ISBN / ASIN
1557865531
ISBN-13
9781557865533
Availability
Usually ships in 1-2 business days
Sales Rank
#2,004,819
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.
