Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management)
Book Details
Author(s)Robert B. Woodruff, Sarah F. Gardial
PublisherWiley
ISBN / ASIN1557865531
ISBN-139781557865533
AvailabilityUsually ships in 1-2 business days
Sales Rank2,004,819
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description
Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.
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