New Products: The Next Big Marketing Revolution

People like new products. They want new products. They go out of their way to search for new products, yet companies are truly terrible at providing new products that meet their needs. Nine out of out of ten new products fail today. Why? Because marketers lack a defined, replicable, proven process that will allow them not only to introduce new products effectively, but efficiently, with the lowest possible cost. In this ground-breaking work; New Products: The Next Big Marketing Revolution, new product expert Robert S. Shulman, founder and CEO of Markitecture, lays out the scope of the problem in creating successful new products, and more importantly explains the process you need to follow to solve it.