The Business of Fashion: Designing, Manufacturing, and Marketing (3rd Edition)

The third edition of this authoritative text focuses on the organization and operation
of the U.S. textiles and fashion industry how fashion apparel and accessories are
designed, manufactured, marketed, and distributed and examines the role of these
industries within a global context. Since the publication of the first edition, the textile
and apparel industries have continued to undergo tremendous change. Quick Response
strategies have evolved into supply-chain management, Web-based business-to-business
and business-to-consumer communications and commerce have grown, and
mass customization is a reality. The third edition of this book continues to capture the
dynamics of the fashion industry by emphasizing the technological, organizational, and
global changes in its various components.