The Concert Book: The Fund Raiser's Detailed Guide for Arranging Special Events

Step behind the scenes and follow the entire planning and execution of a major benefit concert. This book from an expert is indispensable for any organization wishing to stage a major concert fundraiser. Every aspect is discussed in depth, from working with major talent to developing promotional packages that sponsors will adore. This working manual is hands-on, using examples from real contracts, promotions, brochures, seating charts, and solicitation letters that you can quickly modify for you own event. Ray Charles, The Smothers Brothers, The Oak Ridge Boys and Kenny Rogers are some of the artists represented in this fascinating guide that also includes a special section devoted to developing the smaller concert.