The New Rules of Healthcare Marketing: 23 Strategies for Success (Spotlight Series)
Book Details
Author(s)Sturm, Arthur C.
PublisherHealth Administration Pr
ISBN / ASIN1567930743
ISBN-139781567930740
AvailabilityIn Stock.
Sales Rank5,091,637
MarketplaceUnited States 🇺🇸
Description
Discover the components of a successful integrated marketing approach, including:
* Creating and maintaining a brand identity
* Understanding your customers' core needs
* Achieving excellence in customer service
* Maintaining focus in your marketing and strategy
* Implementing one-on-one marketing
* Using the Internet for marketing and communications
* Incorporating physicians in marketing
* Delivering focused products to specific audiences
