Building the Evidence Base in Cancer Communication (Health Communication)

This volume summarizes insights from the May 2007 HINTS Data Users Conference into a format that will be useful for the health communication community at large. Accordingly, each author begins with a tie-in to the National Cancer Institute's Health Informtion National Trends Survey as a provocative starting point for their discussion on why and how to collect an evidence base to inform the science and practice of health communication at a time of unprecedented change.