A Communications Guide for Sustainable Development: How Interested Parties Become Partners

This guidebook is designed to assist industrial facility managers and their staff in designing and managing their communications and stakeholder involvement programs. It describes a step-by-step approach, provides case studies, and presents tools for managers to consider. Facility mangers interested in meeting the new ISO 14001 environmental management communications standards will find this book especially valuable.

Industrial facility managers are increasingly required to reach out to engaged stakeholders. Using a scenario approach, the book guides the reader through the communication process. It is appropriate for managers who are just beginning to create a communications and/or stakeholder involvement plan, plus those with an existing program but are looking to expand, upgrade, or modify their facilities or processes.

A Communications Guide helps the reader answer the following questions and provides a step-by-step process for communicating with and involving stakeholders: -- Whom should you involve? -- Why should you communicate with and and involve stakeholders? -- What is the sustainable development message? -- What feedback do you want from stakeholders; what feedback do they want to give you? -- When do you communicate and conduct stakeholder involvement? -- Where and how should you communicate with and involve stakeholders?