Research Methods and Statistics for Business

Most business students complete research methods and statistics courses without a clear understanding of which statistical test to use, or when, or why. Research Methods and Statistics for Business solves that problem with a Decision Tree that includes 30 research designs and 30 bivariate and multivariate statistical tests, taking students through a step-by-step process to select the appropriate statistical method. The author's approach effectively integrates research and statistics, beginning with research methodology and then guiding students in conducting their own statistical research, from the initial selection of the research topic through the finished research paper.

Written in easy-to-understand language, this how-to volume features examples, application exercises, and decision problems to help students apply the concepts to given research designs as well as to their own research endeavors. Using IBM's SPSS Statistics 19 software, the author offers insightful examples and detailed instructions for statistical analysis procedures and computer-generated results. Digital appendices on an accompanying CD feature an actual student's research proposal, statistical analyses, and completed research paper for students to use as templates, along with helpful checklists for the elements required in each. Also on the CD are actual data sets in SPSS 19 and Excel formats for student use and a concise guide to APA style as it applies to research papers, providing students with an easily accessed reference for formatting their final research projects.

Not-for-sale instructor resource material available to college and university faculty only; contact publisher directly.