Momentum: How Companies Become Unstoppable Market Forces
Book Details
Author(s)
Ron Ricci, John Volkmann
Publisher
Harvard Business Review Press
ISBN / ASIN
157851522X
ISBN-13
9781578515226
Availability
Usually ships in 1-2 business days
Sales Rank
#3,143,829
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
Argues that the unique features of digital products - and of consumer goods that contain digital components - force customers to consider the viability of the company behind the solution to their problems. This book reveals the six forces of digital differentiation that characterize inevitable market winners in the customer's mind.
