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How Brands Become Icons: The Principles of Cultural Branding

AuthorD. B. Holt,
PublisherHarvard Business Review Press
CategoryBusiness & Economics
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Book Details

Author(s)D. B. Holt,
PublisherHarvard Business Review Press
ISBN / ASIN1578517745
ISBN-139781578517749
CategoryBusiness & Economics
MarketplaceUnited States  🇺🇸

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