Category Killers: The Retail Revolution and Its Impact on Consumer Culture
Book Details
Author(s)
Robert Spector
Publisher
Harvard Business Review Press
ISBN / ASIN
1578519608
ISBN-13
9781578519606
Availability
Usually ships in 24 hours
Sales Rank
#1,679,432
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than "category killers" like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, what other companies can glean from their killer strategies, and what's next in retail's future.
