Creating Products in the Age of Design: How to improve your new product ideas!

Increasingly in today’s commercial world, good design plays an important role in consumers’ judgments of products. Shoppers are becoming more aware of and more sophisticated about style. Now they demand not only quality, but also good design and value in the products they buy. This awareness of style is becoming a “tiebreaker” in the decision to buy. This trend affects the success of any product, whether it is targeted at consumers, or at highly specialized, technical or industrial clients. If product developers and inventors fail to take this phenomenon into consideration, they are in danger of not achieving their greatest success, no matter how new and useful their products may be. This book is intended to be helpful and informative whether you’re a student in design, engineering or marketing; a businessperson with an already-successful product line; or an inventor with a bright idea that you hope to sell to someone else for commercialization. Or, you may simply have one terrific idea, and wish to bring it into reality. In order to remain profitable nowadays, successful companies must continuously generate a stream of many new product ideas and carefully develop some of them to serve the marketplace. As a product’s life cycle wanes, another must be ready to replace it.