Careers in Consumer Products, 2005 Edition: WetFeet Insider Guide (Wetfeet Insider Guides)

Thanks to the prevalence of consumer products, many professionals make their living in this industry, from the well-known fields of marketing and brand management to the less-storied fields of finance, logistics, IT, and human resources. For those who yearn to make their mark in this industry, this book covers industry trends, major players, key jobs, and the recruiting process.