Advertising Strategy
Book Details
Author(s)
Brian Sternthal and Derek D. Rucker
Publisher
XanEdu Publishing Inc
ISBN / ASIN
158390199X
ISBN-13
9781583901991
Availability
In Stock.
Sales Rank
#135,830
Marketplace
United States 🇺🇸
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Description
Drawing on research in psychology, sociology, and behavioral science, this book serves as a strategist's guide for constructing an advertising campaign. In doing so, this book helps the reader to understand how advertising can be subjected to sound frameworks related to its planning, execution, and evaluation.
