Leveraging Technology for Your Legislative Campaigns: Effectively Using E-Newsletters, Email Alerts, Podcasts, and Your Website (Capitol Learning Audio Course)

Leveraging Technology for Your Legislative Campaigns:
Effectively Using E-Newsletters, Email Alerts, Podcasts, and Your Website

Learn how to keep your members, grassroots, coalitions, and partners motivated in your cause with frequent and predictable communication from your organization. This audio course focuses on using e-newsletters, email alerts, and your website to your advantage.

- E-Newsletters: When to publish? How long should they be? Importance of links and segmenting your email lists
- Email Alerts: Tips on what should and should not be included
- Podcasts: What they are and how to leverage their use
- Websites: Linking to your website; Making your website "Hill friendly"

Total run time: 61 minutes. Includes course materials.
Capitol Learning Audio Course on CD, mp3 format, from TheCapitol Net.
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