Executive Reports: How to Get an Edge as an Advertiser: 100+ C-Level Executives (CEO, CFO, CTO, CMO, Partner) From the World's Top Companies on Keys to Professional & Personal Success

This insider look at succeeding as an advertising professional is written by C-Level executives (CEOs, CFOs, CTOs, CMOs, Partners) from the world’s leading companies. Each executive shares their knowledge on how to get an edge in business, from getting smart on new companies/industries quickly to creating additional value for clients to increasing your breadth of knowledge and innovation in your area of expertise. Pulling from every book, report and journal published by Aspatore Books, also covered are over 250 specific, proven innovative strategies and methodologies practiced by leading advertising professionals and executives that have helped them gain an edge. This report is designed to give you insight into the leading executives of the world, and assist you in developing additional "special skills" that can help you be even more successful as an advertisingprofessional. This report also includes a special brainstorming section that can be used as a way to help generate new ideas for innovation within your area of expertise.

WRITTEN BY C-LEVEL EXECUTIVES FROM COMPANIES AT: Advanced Fibre Communications, American Express, American Standard Companies, AmeriVest Properties, AT Kearney, AT&T Wireless, Bank of America, Barclays, BDO Seidman, BearingPoint (Formerly KPMG Consulting), BEA Systems, Best Buy, BMC Software, Boeing, Booz-Allen Hamilton, Burson Marsteller, Corning, Countrywide, Credit Suisse First Boston, Deutsche Bank, Digitas, Doner, Drake Beam Morin, Duke Energy, Edelman, Ernst & Young, FedEx, First Consulting Group, Fleishman Hilliard, Ford Motor Co., Frost & Sullivan, General Electric, Grey Global Group, IBM, Interpublic Group, KCSA, Ketchum, KPMG, LandAmerica, Leo Burnett, Mack-Cali Realty Corporation, Merrill Lynch, Micron Technology, Milliman & Robertson, Novell, Office Depot, Ogilvy & Mather, On Semiconductor, Oxford Health, PeopleSoft, Perot Systems, Prudential, Salomon Smith Barney, Saatchi & Saatchi, Staples, Tellabs, Text100, The Coca-Cola Company, Unilever, Valassis, Verizon, VoiceStream Wireless, Webster Financial Corporation, Weil, Gotshal & Manges, Yahoo!, Young & Rubicam