Creating Brand Loyalty
Book Details
Publisher
Hudson House Publishing
ISBN / ASIN
1587768143
ISBN-13
9781587768149
Availability
Usually ships in 24 hours
Sales Rank
#1,274,494
Marketplace
United States 🇺🇸
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Description
The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself. This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.
