Weaving Complexity and Business: Engaging the Soul at Work

For businesses to succeed in the 21st century, people can't be treated like cogs in a wheel, ready to be sacrificed for profits, say authors Roger Lewin and Birute Regine in The Soul at Work. Instead, people must "become the new bottom line," they say, drawing this conclusion with the help of complexity science and their own study of companies that profit by putting people first. "In today's business environment of rapid change, a collective effort, a recognized need for others, becomes the means of survival and success," say Lewin, a science writer, and Regine, a psychologist. Businesses that follow the principles of complexity science are distinguished by fewer levels of hierarchy and more open communication, and they value people "as a way to promote adaptability and business success."

To show the principles of this new science at work, the authors profile organizations as diverse as the VeriFone division of Hewlett-Packard, DuPont, Monsanto, Babel's Paint and Decorating Stores in Massachusetts, Greenwich Village restaurants in New York, and Muhlenberg Medical Center in New Jersey. And they identify three practices common to these organizations: a style of leadership that guides without being controlling, the creation of dynamic teams, and the development of strong relationships among workers, customers, and community. The Soul at Work is an excellent resource for businesses and individuals interested in succeeding by getting the best out of people. --Dan Ring