This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward. Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to . No
guarantees are made as to accuracy of prices and information.
How to buy a book?
Search for a specific Title OR Author Or ISBN
You can search by Title of Book(Partial names allowed).
You can search by Author of Book (Partial names allowed).
You can search by Subject e.g. Physics,chemistry (Partial names allowed).
You can search by ISBN e.g. 10 digits or 13 digits ISBN or asin of Book without any spaces or hyphens.
Shipping of Books is available all over the world with few exceptions.
Buying process is 100% secure.
Visitors Online
Contact Us
Create a Bookshelf of your Favorite books For Any Queries please don't hesitate to contact us at USA +1(760)3380762
+1(650) 9808080
India +91 9023011224
India +91 9023011224 (Whatsapp)
Buy Books online because as an Amazon Associate we earn from qualifying purchases.