Confessions of a Control Freak

A "control" is the best-performing part of your direct markting program. Confessions of a Control Freak is a new book that is designed to help you beat your control, and get the results you want from your next direct marketing program.

Rosenspan doesn't give you just direct marketing theory - just page after page of specific, practical ideas and techniques you can put to use right away.

The book includes dozens of case histories - both successes and failures- and includes chapters on e-mail marketing and advertising as well as direct mail.

Confessions of a Control Freak also includes Rosenspan's valuable list - "101 Ways to Improve Response"