Retail Florist Manual

Section I. Floribusiness: Beginning, Shop layout, Bookkeeping, Deliveries, Business hours, Fixtures, Inventory, Wire services, Promotion, Customers, Employees

Section II. Floral operations: Specialization, Flower identification, Flower care and handling, Floral design, Sales techniques, Holiday designing, Weddings, Purchasing and pricing, Donations, Summer, Suppliers and organizations.