Marketing Fundamentals for Engineers (PPI Professional Series)
32.00
USD
Book Details
Author(s)
Stan Haavik
Publisher
Professional Publications, Inc.
ISBN / ASIN
1591260590
ISBN-13
9781591260592
Sales Rank
#6,606,662
Category
Business & Economics
Marketplace
United States 🇺🇸
Description
On the surface it would appear that an engineer would need to know little about marketing, or even communicate with marketing professionals, to be successful. However, an engineer that understands and anticipates market conditions can design products that meet the exact needs of a market at the right time.
Learn the marketing principles behind successfully engineered products- Develop marketable products that meet customers' needs
- Identify solutions that positively impact customers lives
- Create and define previously untapped markets
- Work effectively with marketing professionals to understand market
- conditions and product requirements
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