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Marketing As Strategy: Understanding the CEO's Agenda for D…
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
Author
Nirmalya Kumar
Publisher
Harvard Business Press
Category
Business & Economics
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Book Details
Author(s)
Nirmalya Kumar
Publisher
Harvard Business Press
ISBN / ASIN
1591392101
ISBN-13
9781591392101
Category
Business & Economics
Marketplace
United States 🇺🇸
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