Whatever You Think, Think the Opposite / Paul Arden


The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be
 
Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.
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