The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
24.95
USD
Book Details
Author(s)
G. Richard Shell, Mario Moussa
Publisher
Portfolio
ISBN / ASIN
1591841763
ISBN-13
9781591841760
Sales Rank
#117,834
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ,"they show how relationship-based persuasion works to open hearts and minds.
