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The Marketing Gurus: Lessons from the Best Marketing Books of All Time / Chris Murray, Soundview Executive Book Summaries Eds. | |
Publisher: Portfolio | |
Availability:Usually ships in 24 hours | |
Sales Rank: 485692 | |
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Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students.
Who are the gurus? They include:
The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru.
www.summary.com