The 7 Marketing Mistakes Every Business Makes (And How to Fix Them)

This book is for business owners and marketing directors who want their marketing to stand out, get better results and attract more business. Terri Langhans, the former CEO of a national ad agency and marketing firm, boils 20-plus years of experience on the front lines of marketing down to 7 common mistakes that every business makes when they market their products or services. Plus, of course, she tells you how to fix and prevent them.

The book is filled with entertaining, down-to-earth examples of what to do and not do in the quest to grow your business, along with creative ideas and tangible tools you can use right away to:
-Distinguish your products and services from the competition, even if you're in a category where everyone looks alike.
-Create a competitive edge that no one can copy.
-Get better response from the marketing you do, regardless of how big (or small) your budget is.
-Find out what your customers really want and need.
-Attract and retain more customers.

It's a book you can read in an hour, but your marketing will never be the same again. It will be more effective.