SAP CRM: Technical Principles and Programming

Don't waste precious time combing through thousands of online posts on SAP CRM and still come away empty-handed find the information you need in this essential, one-stop guide to SAP CRM backend architecture and programming! You'll learn how to perform daily programming tasks in SAP CRM, and get up to speed with the most common enhancements to customize the backend for many different industry requirements.

* Understand SAP CRM's technical landscape and how it differs from the rest of the SAP Business Suite
* Learn about the SAP CRM data model and how to load and extract data
* Explore the most useful enhancements in SAP CRM

SAP CRM Basics
Build an essential SAP CRM foundation: learn about technical design, data modeling and BADIs, and development tools and techniques.

Data Modeling Tools
Once you understand the SAP CRM data model, discover how to use the Application Enhancement Tool, marketing attributes, and more to extend and enhance the data model to meet business requirements without coding.

Configuration, Enhancements, and Common Enhancement Requests
Learn how to input business logic with the BTW framework, enhance the open channel for Campaign Management, and much more. Understand the requests that businesses commonly make in sales, service, marketing, and analytic processes, and learn how to modify the SAP CRM system with the right tools to fix these gaps.

* Data model
* Business partners
* XIF adapter
* Business transaction event framework
* Post Processing Framework (PPF)
* One order framework
* Application Enhancement Tool
* Custom code and enhancements
* Data extraction and loading
* BAdIs and function modules
* Reporting and analysis