The Complete Idiot's Guide to Guerrilla Marketing (Complete Idiot's Guides (Lifestyle Paperback))

Attention-grabbing, money-saving ideas...
Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth "buzz;" internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more.
• Written by a pair of expert authors
• Includes dozens of effective, practical, money-saving ideas