Much of the advice offered in Becoming the Best Me is based on research from numerous leading U.S. companies, including Microsoft, Verizon, PricewaterhouseCoopers, and IBM. Company recruiters are quoted throughout the book regarding the importance of each of the ten character traits, as well as advice on how to develop each trait in yourself. Character traits include: Interpersonal, Diversity, Teamwork, Adversity, Communication, Integrity, Listening, Leadership, Service, and Exploration.