Green Marketing: Opportunity for Innovation, 2nd Edition
Book Details
Author(s)Jacquelyn A. Ottman
PublisherBookSurge Publishing
ISBN / ASIN1594570787
ISBN-139781594570780
AvailabilityUsually ships in 24 hours
Sales Rank272,039
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description
Green Marketing: Opportunity for Innovation was published in 1998. An updated version entitled, The New Rules of Green Marketing is now available for order at Amazon.com and other booksellers. The book describes state of green consumerism, analyzes success strategies and points direction for the future. Includes lively case studies and examples show how green marketing strategies can lead to profits, increased market share and a means to dialogue with and educate the public. The first edition of Green Marketing was hailed as "the definitive work on the subject" by the American Marketing Assocation and lauded as one of the top business books of 1993.
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