Start Your Own Successful Retail Business

Open the Store of Your Dreams
In every community, large or small, you're likely to see a variety of stores: clothing boutiques, gift shops, bookstores, specialty food shops, hardware stores... Their inventory may be totally different, but the steps involved in running them are much the same.

Experts take the mystery out of success and show you how to:

• Select merchandise that will fly off shelves
• Desig your store to welcome customers and encourage purchases
• Run day-to-day operations, from running the cash register to computing daily profits
• Track inventory and prevent theft
• Hire great employees and train them to provide stellar customer service
• Set prices to maximize profits
• And more!