Digital Project Management: The Complete Step-By-Step Guide to a Successful Launch

This unique guide fills a significant gap in the marketplace. It provides the knowledge, best practices, and proven steps to successfully manage digital projects from end to end. It was created to be easily adaptable to different project types and technological advances.

KEY FEATURES:

--Describes how to create a thorough scope document, gap analysis, budget and requirements documentation, as well as task-level details of a digital project plan
--Delineates the proven step-by-step rollout process that can be applied to any digital project, and how responsive design and mobile first techniques are woven into traditional project management while keeping a rigid focus on planning and communication
--Utilizes a fictional case study to help explain the concepts and steps to building a responsive customer-facing web solution, and details how to apply an agile approach to design and development in a setting that demands clear requirements and deliverables
--Explains how information architects work with the creative team to produce a responsive content strategy, when the mobile first methodology should be applied within the process, and which deliverables are affected
--Discusses what digital project managers need to know about search engine optimization, analytics, infrastructure management, testing, potential risks, and every aspect of cutover management
--WAV offers 14 templates and three process maps, including the rollout process checklist and all examples used in the book. A Leader's Guide and slides are provided for adopting instructors -- available from the Web Added Value Download Resource Center at jrosspub.com