Flash!: How to Market Your Company in Today's Instant World
Book Details
Author(s)
Susan F. Benjamin
Publisher
Adams Media
ISBN / ASIN
1605500291
ISBN-13
9781605500294
Availability
Usually ships in 6 to 7 weeks
Sales Rank
#3,912,947
Marketplace
United States 🇺🇸
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
A customer's decision about a product or service happens in less than a fraction of a second. And the company that knows how to make that first impact--that flash--is ahead of the field.
In this revolutionary book, Susan Benjamin shows you how to tap into consumers' gut reactions, using them to build powerful marketing campaigns. With examples from both large and small companies, she demonstrates how to:
- Find attention-getting taglines that will generate client interest
- Use online networks and social media to create viral Buzz
- Produce a website that will grab viewers' attention and hold it
The right words, the right symbols, the right marketing can evoke that sudden burst of enthusiasm that will keep buyers coming back over and over again. This book helps you understand how to spark that valuable energy. Because it all happens in a flash!
