Mobilized Marketing and the Consumer: Technological Developments and Challenges (Premier Reference Source)
Book Details
Author(s)
Gonca Telli Yamamoto
Publisher
Business Science Reference
ISBN / ASIN
1605669164
ISBN-13
9781605669168
Availability
Usually ships in 24 hours
Sales Rank
#7,183,446
Marketplace
United States 🇺🇸
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Description
Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication investigates best practices for human interaction with information technologies.
