Dancing With The Dragon

This book will present recent developments relevant to the expansion of China as an emerging superpower within the global economy. The book will feature contemporary business cases across different sectors highlighting commonalties and differences in how various businesses approach working with Chinese markets and consumers. In some cases key questions posed relate to overcoming misunderstandings with China in their business dealings, in others it is gaining awareness of their importance and presence that is featured. This book is to showcase in a wider public domain, case studies which have captured some attention but not in all cases received the careful explanation necessary to learn from these encounters.