Blu-ray versus HD DVD
Book Details
Author(s)
Michael Jensen
Publisher
The William Davidson Institute
ISBN / ASIN
1616744766
ISBN-13
9781616744762
Availability
Usually ships in 24 hours
Sales Rank
#99,999,999
Marketplace
United States 🇺🇸
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Description
Sony and Toshiba, the developers of the high definition DVD format Blu-ray and HD DVD, respectively, were in a high profile standard war for the next generation video format. Both had formed alliances in order to drive greater and faster market acceptance. After six years of battling, however, Sony prevailed. This case explores the conflict between Sony and Toshiba and how Sony eventually won.
