The Elements of Logo Design: Design Thinking | Branding | Making Marks

A Visually Stunning Guide to Learning the Art of Logo Design

Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo.

With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as:

Logic in design

Relationships, hierarchy, and structure

Differences and similarities in design

Research and planning an identity

How to build a logo using type, image, and space

Letterforms, type, and fonts

Type alteration

Semiotics: icons and symbols

Image-to-image relationships

With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.