Return on Relationship
Book Details
Author(s)Kathryn Rose, Ted Rubin
PublisherTate Publishing & Enterprises
ISBN / ASIN1622958209
ISBN-139781622958207
AvailabilityUsually ships in 24 hours
Sales Rank728,758
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description
In the connection economy, trust and relationships are the new currency. It's not a soft thing you do in your spare time, it's the heart and soul of your business.
--Seth Godin, Author of Tribes
--Seth Godin, Author of Tribes
Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales.
Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why 'That's the way it's always been done' will leave you without any customers.Â
In this book you will also discover:
- How to Maximize your potential by using the right community-focused tools on the Internet
- The importance of moving from convince and convert to converse and convert
- What main problems will keep you from seeing dramatic resultsÂ
- How building engaged and responsive communities around your brand will significantly impact your bottom line
Whether your business is just starting out or if you've been a leader in your field for years, in Return on Relationship, Ted Rubin and Kathryn Rose give you a guided tour to taking your company to the next level.
What people are saying:
Ted and Kathryn understand that marketing at its core has always been about relationships. Return on Relationship will help your business win in this new hyper-connected era! I hope you are ready. Your customers are.
--Frank Eliason, Author of @YourService, Global Dir. Social Media, Citi
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The sooner businesses learn that relationships are more important than ever, the sooner they can
The sooner businesses learn that relationships are more important than ever, the sooner they can
thrive. This book will help lead them down the road to success.
--C.C. Chapman, Author of Content Rules and Amazing Things Will Happen
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The critical need to understand how to build and measure successful relationships has never been
The critical need to understand how to build and measure successful relationships has never been
more important. In Return on Relationship, Ted Rubin and Kathryn Rose insightfully examine the
intersection of digital technology and relationship marketing to deliver real value for brands.
--Linda Boff, Global Exec. Dir., Advertising and Digital Marketing, GE
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