The Social Code / Patrick Hanlon

The Social Code is the much-anticipated sequel to Patrick Hanlon’s widely acclaimed book Primal Branding: Create Zealots for Your Brand, Your Company And Your Future.

The book illustrates how to design and attract social communities, using underlying principles that have already created great brands, internal cultures, political and social movements, even civic communities. The new mission is to create a fan community that becomes so passionate about your success, they are willing to create it themselves.

YouTube, the largest social engagement platform on the planet, already promotes the principles outlined in The Social Code as their recommended method for designing and attracting online social communities. Using these principles, social brands are more likely to become viral brands.

Hanlon defines the “social code” as seven critical elements already familiar to Primal Branding fans—now these elements become important data points for your social narrative in today’s digitally-centered environment. Facebook “likes,” social media clicks and hashtag counts are meaningless unless they simultaneously build your social code and thereby your community.