HBR Guide to Building Your Business Case (HBR Guide Series)
Book Details
Author(s)
Sheen, Raymond
Publisher
Harvard Business Review Press
ISBN / ASIN
1633690024
ISBN-13
9781633690028
Availability
In Stock.
Sales Rank
#125,381
Marketplace
United States 🇺🇸
Description
Get your idea off the ground.
You’ve got a great idea that will increase revenue or boost productivity?but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea’s value. That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust. Or perhaps you’re intimidated by number crunching.
The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You’ll learn how to:
? Spell out the business need for your idea
? Align your case with strategic goals
? Build the right team to shape and test your idea
? Calculate the return on investment
? Analyze risks and opportunities
? Present your case to stakeholders
You’ve got a great idea that will increase revenue or boost productivity?but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea’s value. That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust. Or perhaps you’re intimidated by number crunching.
The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You’ll learn how to:
? Spell out the business need for your idea
? Align your case with strategic goals
? Build the right team to shape and test your idea
? Calculate the return on investment
? Analyze risks and opportunities
? Present your case to stakeholders
